Whatsapp and Marketing

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

Knowing about Whatsapp

A safe cross- platform mobile application, provides customer security with encrypted messages. Whatsapp was founded by Brian Acton and Jan Koum in 2009 but was recently taken over by the Multi- national company, Facebook for worth $19 billion. Although there have been rumors that Whatsapp might disclose its valuable customer database with Facebook, nothing as such has been seen.

Allowing its users to share media rich bulk messages, Whatsapp has become one of the fastest growing and leading online marketing trend.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Whatsapp Marketing Software

Helping numerous marketers to revamp the brand image, increase brand awareness and generate new sales leads and promotions, a Whatsapp Marketing Software is a brand new social media marketing strategy to survive in the current competitive market as well as meet hard marketing goals.

Also along with this increased benefits of Whatsapp Marketing, the need of these Whatsapp Marketing Software, tools, programs, and much more platforms increase, which in return help in the production of robust results.

Companies like Tejarat Marketing has launched their Whatsapp Marketing Software (https://tejarat.in/Whatsapp-Software.html) – Whatsapp TURBO and GROUP TURBO. Sending messages at a pace of 1000 messages per hour to users individually, Whatsapp TURBO comes with a year’s validity. Similarly GROUP TURBO, enables users to create and delete an unlimited number of groups and broadcast lists. With a single license, users can try multiple applications in one system like- sending different messages or sending fast messages. One needs to keep in mind that they need to purchase the software license and channels separately where the channels have no validity after purchase.

Features of their software include:

1. Create and add an unlimited number of Whatsapp channels from the purchaser’s end.
2. Checking the channel’s current status at any point of time.
3. Free exporting and deletion of blocked as well as unblocked channels.
4. Send and Receive personalized text, image, audio, video, PDF, or even vCard files from customers in the form of a query or a feedback.
5. Ability to store the sent, delivered, and failed report of any kind of message.
6. Along with the addition of pausing and resuming the sending of a Whatsapp message.
7. Uploading the database of contacts in the software.
8. Location- sharing services linked with Google.

 

How to do marketing on Whatsapp?

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

Knowing about Whatsapp

A safe cross-platform application, Whatsapp was founded by Brian Acton and Jan Koum in 2009, but recently taken over by Facebook for worth $19 billion. Gradually turning out be a great avenue for small businesses and even established companies, Whatsapp has proven to be a powering marketing tool by changing the way Mobile Devices are used for Marketing.

Having a user database of over 1 billion, marketers are not losing a second but switching to this technique for generating a positive brand identity as well as its promotion.

Whatsapp as a Marketing Tool

1. Tool for real- time interaction with the customers
   Increasing customer engagement by receiving their queries and valuable feedback, Whatsapp is proving to be a platform to interact with the clients and get a genuine response to any product or service. Not just this but even providing the customer’s information about the installation of new items, discount coupons, and leading a successful Marketing Campaign.
2. Organizing like minded people together

Whatsapp has an amazing feature of creating groups. Marketers tend to cease the opportunity and build an interactive community of people with a common background, be it belonging to the same residential are, or having kids in the same age range. In addition to just Marketing, creating this kind of groups helps organize people for a meeting, event, or any cause.

3. Enhancing the Brand Image

Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software https://tejarat.in/Whatsapp-Software.html. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

 

Using Whatsapp Effectively

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

Knowing about Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a safe and reliable cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Below listed are 5 ways to use Whatsapp Effectively-

1. Installation of Whatsapp on an individual’s tablet

Although originally created for usage over a smartphone, Whatsapp can be downloaded and installed on a user’s tablet, or even PC. However this can’t be done straight away, one first needs to install and run SRT AppGuard, and then subsequently download Whatsapp from the dashboard and you are good to go!

2. Access your notifications on your desktop

Although Whatsapp easily being available on your PC, another way of receiving notifications on your PC is through Desktop Notifications. On any of your Android device, simply install Desktop Notifications followed by installing either Chrome or Firefox and simply link the extensions.

3. Secure your messages and media from prying eyes

Privacy is one of the major concerns and can be assured by downloading Whatsapp Lock and securing your personal and sensitive texts from the eyes of an onlooker.

4. Have your favorite on your home screen by creating a shortcut for them

Speeding up your communication, just a long press on your frequently contact person or group followed by the selection of creating a shortcut to the home screen will make your near ones receive your messages super fast!

5. Limit your Last Seen

Disabling one of the prominent features of Whatsapp which informs your contacts about your whereabouts on Whatsapp is a convenient process. Simply go on to the Settings, tap on Chat Settings, click on Advanced and set Last Seen Timestamp to Off.

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind. Along with that, companies like Tejarat, have introduced Whatsapp Marketing Software https://tejarat.in/Whatsapp-Software.html, making it, even more, simpler for budding as well as fully developed companies to expand their business by reaching a wide range of customers and meet marketing targets.  

Knowing about Whatsapp Marketing

 

With an increased pressure on marketers of various companies, to increase the return on investment by driving growth exponentially, this era has rightly been marked as the Golden Age of Marketing. Integration of innovative ideas and thoughts in a complex and rapidly growing enterprise doesn’t let anyone exclude products and finance.

What is Digital Marketing?

From growing a concept to eventually converting it into a commodity and successfully making it reach the hands of customers is known as Marketing.

With 4.5 trillion online ads, Data- Driven Marketing or Digital Marketing is a form of marketing which uses digital media for meeting its targets. Search Engine Marketing, Search Engine Optimisation, Email Marketing, have become one of the best approaches in meeting marketing targets and flourishing any company.

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Whatsapp – as a Marketing Tool

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts comprising of more than 2500 characters, images, videos, audios, PDF’s and vCard files.

Below listed are 5 ways How Whatsapp helps expanding business

1. Widespread reach
2. Personal and real-time aid
3. Creating and enhancing the brand value
4. Varied concierge services
5. Customer Engagement and Feedback

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind. Along with that, companies like Tejarat, have introduced Whatsapp Marketing Software, making it, even more, simpler for budding as well as fully developed companies to expand their business by reaching a wide range of customers and meet marketing targets.

Way of expanding business- Whatsapp Marketing

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Benefits of Whatsapp when used as a Marketing tool:

1. Customer Interaction
   Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
2. Building communities of like- minded companies

Creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

3. Revamp the Brands Image
   Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.
4. Market Survey and Strategising

Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!

On an ending note, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.

Growing Whatsapp Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

 

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

 

About Whatsapp

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

 

Whatsapp – as a Marketing Tool

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.

 

Below listed are 3 Benefits of Whatsapp Marketing:

1. Increased Customer Engagement

Offers direct communication through audio and video calls, answering important queries, taking valuable feedback, and setting up a marketing campaign.

2. Renovating the Brands Image
   Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.
3. Building Team Communication and Coordination

Creating groups of distinct audiences or even team members who think alike is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

 

To conclude with, Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today.

Leading Online Marketing Trend- Whatsapp Marketing

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Benefits of Whatsapp when used as a Marketing tool:

1. Customer Interaction
   Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
2. Building communities of like- minded companies

Although an old feature of Whatsapp, it has relatively new and exciting features, creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts, will nonetheless increase the audience.

3. Revamp the Brands Image
   Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.