What is Marketing?
In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.
The four Ps of Marketing include-
(i) Product– its conceptualization, and development
(ii) Price– determining an appropriate financial value
(iii) Place– for any product to reach its target audience, selecting a channel
(iv) Promotion- development, setting of targets, and executing of strategies
Marketing is solely based on needs of the customer and their satisfaction.
The age of Online Marketing
Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.
About Whatsapp
From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.
Whatsapp – as a Marketing Tool
Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.
Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.
Below listed are 3 Benefits of Whatsapp Marketing:
- Increased Customer Engagement
Offers direct communication through audio and video calls, answering important queries, taking valuable feedback, and setting up a marketing campaign.
- Renovating the Brands Image
Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp. - Building Team Communication and Coordination
Creating groups of distinct audiences or even team members who think alike is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.
To conclude with, Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today.
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