What is Marketing?
In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.
The four Ps of Marketing include-
(i) Product– its conceptualization, and development
(ii) Price– determining an appropriate financial value
(iii) Place– for any product to reach its target audience, selecting a channel
(iv) Promotion- development, setting of targets, and executing of strategies
Marketing is solely based on needs of the customer and their satisfaction.
The age of Online Marketing
Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.
Knowing about Whatsapp
A safe cross-platform application, Whatsapp was founded by Brian Acton and Jan Koum in 2009, but recently taken over by Facebook for worth $19 billion. Gradually turning out be a great avenue for small businesses and even established companies, Whatsapp has proven to be a powering marketing tool by changing the way Mobile Devices are used for Marketing.
Having a user database of over 1 billion, marketers are not losing a second but switching to this technique for generating a positive brand identity as well as its promotion.
Whatsapp as a Marketing Tool
- Tool for real- time interaction with the customers
Increasing customer engagement by receiving their queries and valuable feedback, Whatsapp is proving to be a platform to interact with the clients and get a genuine response to any product or service. Not just this but even providing the customer’s information about the installation of new items, discount coupons, and leading a successful Marketing Campaign. - Organizing like minded people together
Whatsapp has an amazing feature of creating groups. Marketers tend to cease the opportunity and build an interactive community of people with a common background, be it belonging to the same residential are, or having kids in the same age range. In addition to just Marketing, creating this kind of groups helps organize people for a meeting, event, or any cause.
- Enhancing the Brand Image
Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.
Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software https://tejarat.in/Whatsapp-Software.html. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.