Way of expanding business- Whatsapp Marketing

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Benefits of Whatsapp when used as a Marketing tool:

1. Customer Interaction
   Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
2. Building communities of like- minded companies

Creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

3. Revamp the Brands Image
   Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.
4. Market Survey and Strategising

Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!

On an ending note, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.

Growing Whatsapp Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

 

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

 

About Whatsapp

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

 

Whatsapp – as a Marketing Tool

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.

 

Below listed are 3 Benefits of Whatsapp Marketing:

1. Increased Customer Engagement

Offers direct communication through audio and video calls, answering important queries, taking valuable feedback, and setting up a marketing campaign.

2. Renovating the Brands Image
   Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.
3. Building Team Communication and Coordination

Creating groups of distinct audiences or even team members who think alike is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

 

To conclude with, Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today.

Leading Online Marketing Trend- Whatsapp Marketing

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Benefits of Whatsapp when used as a Marketing tool:

1. Customer Interaction
   Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
2. Building communities of like- minded companies

Although an old feature of Whatsapp, it has relatively new and exciting features, creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts, will nonetheless increase the audience.

3. Revamp the Brands Image
   Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.