Tag: Benefits of WhatsApp Marketing

Using Whatsapp for Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

What is Social Media Marketing?

With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity. Comprising of content planning as well as promotion, it helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Here are 5 major Benefits of using Whatsapp for Marketing:

  1. Increased Customer Engagement, Support, and Feedback

With an increased response rate of 40% as compared to old school marketing techniques, Whatsapp also guarantees a direct communication between the marketer and the customer. Not only can customer’s clear their doubts regarding any service but also provide relevant and valuable feedback to the firm. Also because of its widespread reach with over 1 billion active users per month, it is one of the most effective platforms for customer support.

  1. Varied concierge services

Companies like Magic and GoButler have sent an example of Whatsapp Concierge Services. Simply texting their requests to the store, customers can get their desired items delivered at their footstep. Varied requests like booking cakes and flowers to ordering food, from offering medical consultation to even providing government services are available nowadays.

  1. Widespread reach

Compared to other Social networking messenger apps, Whatsapp is one of the fastest growing social media marketing tools. Comprising of over 1 billion active users per month, Whatsapp has replaced normal text messenger due to its cheap rates, user- oriented flexibility, and exciting features.

  1. Personal and real-time aid

Customer satisfaction is the key to any successful business. Thus, serving to each and every client in a customized manner, it ensures a long- lasting relationship. In many instances, an immediate response is required from the corporation’s end, this makes Whatsapp the most effective way to implement the same.

  1. Organizing like minded people together

Whatsapp has an amazing feature of creating groups. Marketers tend to cease the opportunity and build an interactive community of people with a common background, be it belonging to the same residential are, or having kids in the same age range. In addition to just Marketing, creating this kind of groups helps organize people for a meeting, event, or any cause.

With Social Media Marketing touching new heights, companies like Tejarat provide effective Whatsapp Marketing solutions, with the introduction of software like- Whatsapp Turbo and Group Turbo. Gradually becoming the foremost choice of all businesses all over the world, Whatsapp Marketing is proving to be a genuine way of brand promotion.

 

The age of Whatsapp Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

What is Social Media Marketing?

With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity. Comprising of content planning as well as promotion, it helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

Benefits of Whatsapp Marketing:

  1. Increased Customer Engagement, Support, and Feedback

With an increased response rate of 40% as compared to old school marketing techniques, Whatsapp also guarantees a direct communication between the marketer and the customer. Not only can customer’s clear their doubts regarding any service but also provide relevant and valuable feedback to the firm. Also because of its widespread reach with over 1 billion active users per month, it is one of the most effective platforms for customer support.

  1. Enhancing the Brand Image

Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefited from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

  1. Promotions and Marketing

The new future of normal texting application in all smartphones, Whatsapp enables businesses to send media rich bulk messages which include- texts, images, audio, video, brochures, and even discount vouchers to appeal to the customers more than any other marketing technique.

  1. Team functionality

With team workers resisting to learn a new software for the enhanced functionality of the team in any company, employers sought to Whatsapp. An application which employees already use for the daily purpose can also be used for work purposes alternatively. Having Sales Department Group, Marketing Department group etc makes the functioning of any firm easier.

 

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

 

 

Market of Whatsapp Marketing

 

The age of Whatsapp

An escalating trend of businesses switching to messenger apps, followed by a huge surprise of Facebook taking over one of the most fastest growing messenger app, Whatsapp for $19 billion, has all been caused due to the humongous user data base Whatsapp has to offer. With over a billion active users a month, WhatsApp is a cross- platform communication tool, which has enhanced communication between family and friends within a very small period of time. Offering a casual, friendly and pocket-friendly approach, Whatsapp assures it’s 800 million users, especially marketers with clients, prospects, and leads.

Benefits of Whatsapp

With companies realizing the importance of Whatsapp, even the customers have agreed to call it a better way of Marketing. Whatsapp offers whopping benefits to the smallest of start-ups to the most developed of businesses, these include-

  1. Wider Outreach

Reaching out to more than hundreds and thousands of prospects, customers, and clients, Whatsapp as a very efficient Marketing Tool, and helps its marketers with assured profits, enhanced engagement with the target audience, promotional campaigns, discount vouchers, and even sharing of vCard files. 

  1. Convenient and efficient texting

Whatsapp allows the sharing of all kinds of bulk media files including- texts which can be up to 2500 characters long, images, audios, videos, PDFs, and even vCard messages. 

  1. Building Team Communication and Coordination

Nurturing excellent and effective communication by the formation of groups, Whatsapp helps solve complex issues in a team over a distance. Even sharing of ideas, coordination among co-workers and challenging tasks can be accomplished through this platform.

  1. Market Survey

On communicating with the customers personally, Whatsapp gives businesses an opportunity to elaborate the commodity to suit a wide range of users. From accepting their feedback and gaining knowledge about the current market trends, customers also assist companies with telling them how other companies of the same genre are providing different products and services.

With this arises the need of Whatsapp Marketing Software, tools, programs, and much more platforms which will help any business bloom, and produce robust results.

Two of the most reliable Whatsapp Marketing Software in the market are-

  1. Whatsapp Bulk Sender
    A desktop based software, it enables its purchaser to filter its target audience based on the Last Seen status of WhatsApp users. Not just this it also offers Future Dated Messages with a FUTURE time stamp.
  2. Whatsapp Turbo and Group Turbo

Sending messages at a pace of 1000 messages per hour to users individually, Whatsapp TURBO and GROUP TURBO, enables users to create and delete an unlimited number of groups and broadcast lists. With a single license and a year’s warranty, users can send different messages or send fast messages at the same time.

With the realization of marketers, that with this growing trend of active users on Whatsapp, an entire market of Whatsapp Marketing can be established. This will not only allow brands, but also businesses to flourish. Strategising in the correct manner, and applying a mindful approach towards marketing the services and commodities, can result in outcome of humongous profits.

Way of expanding business- Whatsapp Marketing

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Benefits of Whatsapp when used as a Marketing tool:

  1. Customer Interaction
    Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
  2. Building communities of like- minded companies

Creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

  1. Revamp the Brands Image
    Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.
  2. Market Survey and Strategising

Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!

On an ending note, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.

Growing Whatsapp Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

 

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

 

About Whatsapp

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

 

Whatsapp – as a Marketing Tool

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.

 

Below listed are 3 Benefits of Whatsapp Marketing:

  1. Increased Customer Engagement

Offers direct communication through audio and video calls, answering important queries, taking valuable feedback, and setting up a marketing campaign.

  1. Renovating the Brands Image
    Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.
  2. Building Team Communication and Coordination

Creating groups of distinct audiences or even team members who think alike is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

 

To conclude with, Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today.

Whatsapp Marketing – How is it beneficial for your business?

In a growing world of Digital Marketing, WhatsApp comes as a superhero, and helps expanding your businesses and meet marketing targets.

Over the decades what has become the most efficient way of communicating with friends and family? For all smartphone users, it has to be some messenger app. The most popular one being Whatsapp. Replacing pricey messenger, Whatsapp has provided its users with an affordable and user- friendly interface to interact with one another.

Knowing about Whatsapp

A safe cross- platform mobile application, provides customer security with encrypted messages. Whatsapp was founded by Brian Acton and Jan Koum in 2009 but was recently taken over by the Multi- national company, Facebook for worth $19 billion. Although there have been rumors that Whatsapp might disclose its valuable customer database with Facebook, nothing as such has been seen.

Allowing its users to share media rich bulk messages, Whatsapp has become one of the fastest growing and leading online marketing trend.

What is Digital Marketing?

From growing a concept to eventually converting it into a commodity and successfully making it reach the hands of customers is known as Marketing.

With 4.5 trillion online ads, Data- Driven Marketing or Digital Marketing is a form of marketing which uses digital media for meeting its targets. Search Engine Marketing, Search Engine Optimisation, Email Marketing, have become one of the best approaches in meeting marketing targets and flourishing any company.

Here are 5 major Benefits of Whatsapp Marketing:

  1. Increased Customer Engagement, Support, and Feedback

With an increased response rate of 40% as compared to old school marketing techniques, Whatsapp also guarantees a direct communication between the marketer and the customer. Not only can customer’s clear their doubts regarding any service but also provide relevant and valuable feedback to the firm. Also because of its widespread reach with over 1 billion active users per month, it is one of the most effective platforms for customer support.

  1. Enhancing the Brand Image

Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefited from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

  1. Promotions and Marketing

The new future of normal texting application in all smartphones, Whatsapp enables businesses to send media rich bulk messages which include- texts, images, audio, video, brochures, and even discount vouchers to appeal to the customers more than any other marketing technique.

  1. Team functionality

With team workers resisting to learn a new software for the enhanced functionality of the team in any company, employers sought to Whatsapp. An application which employees already use for the daily purpose can also be used for work purposes alternatively. Having Sales Department Group, Marketing Department group etc makes the functioning of any firm easier.

  1. Market Survey and Strategising

Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!

Leading Online Marketing Trend- Whatsapp Marketing

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Benefits of Whatsapp when used as a Marketing tool:

  1. Customer Interaction
    Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
  2. Building communities of like- minded companies

Although an old feature of Whatsapp, it has relatively new and exciting features, creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts, will nonetheless increase the audience.

  1. Revamp the Brands Image
    Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Benefits of Whatsapp Marketing

Know all about WhatsApp Marketing and its benefits in today’s age of online marketing.

 

With an increased pressure on marketers of various companies, to increase the return on investment by driving growth exponentially, this era has rightly been marked as the Golden Age of Marketing. Integration of innovative ideas and thoughts in a complex and rapidly growing enterprise doesn’t let anyone exclude products and finance.

What is Whatsapp?

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

What is Whatsapp Marketing?

Similar to Email Marketing, it is an effective platform to bring together disparate perspectives. Promising the sending of media rich bulk messages, Whatsapp Marketing has emerged as the latest trend in the online marketing, it connects with the target audience providing real-time support. Adopted by numerous companies, it enables not only better functioning within the business but also survey of the competition in the market and responding to it in an equally suited manner.

Below listed are 5 Benefits of Whatsapp Marketing:

  1. Increased Customer Engagement

Offering direct communication between the marketers and the target audience, Whatsapp is proving to be the most effective platform to increase the response rate and answer important queries of the customers. A tremendous marketing campaign can be set up via Whatsapp, comprising of exciting images, audio and video files.

  1. Promotions and Advertising

Very swiftly, Whatsapp has transformed from a basic communication application to an excellent tool for endorsement of products and services of a business. Grabbing the attention of its customers, Whatsapp provides a platform to share intriguing images and videos of the commodities, e-brochures, and much more.

  1. Elevating Brand Value

Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.

  1. Building Team Communication and Coordination

Nurturing excellent and effective communication by the formation of groups, Whatsapp helps solve complex issues in a team over a distance. Even sharing of ideas, coordination among co-workers and challenging tasks can be accomplished through this platform.

  1. Market Survey

On communicating with the customers personally, Whatsapp gives businesses an opportunity to elaborate the commodity to suit a wide range of users. From accepting their feedback and gaining knowledge about the current market trends, customers also assist companies with telling them how other companies of the same genre are providing different products and services.

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind. Along with that, companies like Tejarat, have introduced Whatsapp Marketing Software, making it, even more, simpler for budding as well as fully developed companies to expand their business by reaching a wide range of customers and meet marketing targets.