What is Social Media Marketing?
One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.
Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.
What is Whatsapp?
To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.
What is Whatsapp Marketing?
An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.
Benefits of Whatsapp when used as a Marketing tool:
- Customer Interaction
Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates. - Building communities of like- minded companies
Creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.
- Revamp the Brands Image
Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market. - Market Survey and Strategising
Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!
On an ending note, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.
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