With 3,581,612,795 Internet users all over the world, at the very moment, the number of searches made on Google per second is 4,029,892,261. A very close and similar number of searches are made on Bing and Yahoo.
For any company or business, Google ratings do matter. For when an investor or even customers look up for the company’s website over the internet, that is the first impression they get and enhanced rating will lead to a better spot on any search engine. But on the very first place, how will anyone get to know about the company or its product?
What is Marketing?
In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.
The four Ps of Marketing include-
(i) Product– its conceptualization, and development
(ii) Price– determining an appropriate financial value
(iii) Place– for any product to reach its target audience, selecting a channel
(iv) Promotion– development, setting of targets, and executing of strategies
Marketing is solely based on needs of the customer and their satisfaction.
What is Social Media Marketing?
One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.
Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.
Whatsapp – as a Social Media Platform
Having a casual, friendly approach, and supporting multiple media formats, the number 1 messenger app, Whatsapp is one of the fastest growing social media marketing tools. A cross-platform mobile application, Whatsapp comes with an ability to send across media rich bulk messages to numerous users. Revolutionizing customer communication, customer support
Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.
Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.
To conclude with, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.
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