In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.
What is Whatsapp?
To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.
What is Whatsapp Marketing?
An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.
Here are 5 reasons How Whatsapp is a way of expanding business
- Widespread reach
Compared to other Social networking messenger apps, Whatsapp is one of the fastest growing social media marketing tools. Comprising of over 1 billion active users per month, Whatsapp has replaced normal text messenger due to its cheap rates, user- oriented flexibility, and exciting features.
- Personal and real-time aid
Customer satisfaction is the key to any successful business. Thus, serving to each and every client in a customized manner, it ensures a long- lasting relationship. In many instances, an immediate response is required from the corporation’s end, this makes Whatsapp the most effective way to implement the same.
- Creating and enhancing the brand value
Enabling individuals or even large companies, Whatsapp helps to generate brand awareness, create a brand identity, and develop new sales leads and promotions.
- Varied concierge services
Companies like Magic and GoButler have sent an example of Whatsapp Concierge Services. Simply texting their requests to the store, customers can get their desired items delivered at their footstep. Varied requests like booking cakes and flowers to ordering food, from offering medical consultation to even providing government services are available nowadays.
- Customer Engagement and Feedback
To stay relevant in the market, a direct communication is provided by Whatsapp between the marketer and the customer. Also, it helps in even improving the firm’s services or products by providing essential feedback.
With Social Media Marketing touching new heights, companies like Tejarat provide effective Whatsapp Marketing solutions, with the introduction of software like- Whatsapp Turbo and Group Turbo. Gradually becoming the foremost choice of all businesses all over the world, Whatsapp Marketing is proving to be a genuine way of brand promotion.
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