Whatsapp and Marketing

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

Knowing about Whatsapp

A safe cross- platform mobile application, provides customer security with encrypted messages. Whatsapp was founded by Brian Acton and Jan Koum in 2009 but was recently taken over by the Multi- national company, Facebook for worth $19 billion. Although there have been rumors that Whatsapp might disclose its valuable customer database with Facebook, nothing as such has been seen.

Allowing its users to share media rich bulk messages, Whatsapp has become one of the fastest growing and leading online marketing trend.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Whatsapp Marketing Software

Helping numerous marketers to revamp the brand image, increase brand awareness and generate new sales leads and promotions, a Whatsapp Marketing Software is a brand new social media marketing strategy to survive in the current competitive market as well as meet hard marketing goals.

Also along with this increased benefits of Whatsapp Marketing, the need of these Whatsapp Marketing Software, tools, programs, and much more platforms increase, which in return help in the production of robust results.

Companies like Tejarat Marketing has launched their Whatsapp Marketing Software (https://tejarat.in/Whatsapp-Software.html) – Whatsapp TURBO and GROUP TURBO. Sending messages at a pace of 1000 messages per hour to users individually, Whatsapp TURBO comes with a year’s validity. Similarly GROUP TURBO, enables users to create and delete an unlimited number of groups and broadcast lists. With a single license, users can try multiple applications in one system like- sending different messages or sending fast messages. One needs to keep in mind that they need to purchase the software license and channels separately where the channels have no validity after purchase.

Features of their software include:

  1. Create and add an unlimited number of Whatsapp channels from the purchaser’s end.
  2. Checking the channel’s current status at any point of time.
  3. Free exporting and deletion of blocked as well as unblocked channels.
  4. Send and Receive personalized text, image, audio, video, PDF, or even vCard files from customers in the form of a query or a feedback.
  5. Ability to store the sent, delivered, and failed report of any kind of message.
  6. Along with the addition of pausing and resuming the sending of a Whatsapp message.
  7. Uploading the database of contacts in the software.
  8. Location- sharing services linked with Google.

 

Using Whatsapp for Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

What is Social Media Marketing?

With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity. Comprising of content planning as well as promotion, it helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Here are 5 major Benefits of using Whatsapp for Marketing:

  1. Increased Customer Engagement, Support, and Feedback

With an increased response rate of 40% as compared to old school marketing techniques, Whatsapp also guarantees a direct communication between the marketer and the customer. Not only can customer’s clear their doubts regarding any service but also provide relevant and valuable feedback to the firm. Also because of its widespread reach with over 1 billion active users per month, it is one of the most effective platforms for customer support.

  1. Varied concierge services

Companies like Magic and GoButler have sent an example of Whatsapp Concierge Services. Simply texting their requests to the store, customers can get their desired items delivered at their footstep. Varied requests like booking cakes and flowers to ordering food, from offering medical consultation to even providing government services are available nowadays.

  1. Widespread reach

Compared to other Social networking messenger apps, Whatsapp is one of the fastest growing social media marketing tools. Comprising of over 1 billion active users per month, Whatsapp has replaced normal text messenger due to its cheap rates, user- oriented flexibility, and exciting features.

  1. Personal and real-time aid

Customer satisfaction is the key to any successful business. Thus, serving to each and every client in a customized manner, it ensures a long- lasting relationship. In many instances, an immediate response is required from the corporation’s end, this makes Whatsapp the most effective way to implement the same.

  1. Organizing like minded people together

Whatsapp has an amazing feature of creating groups. Marketers tend to cease the opportunity and build an interactive community of people with a common background, be it belonging to the same residential are, or having kids in the same age range. In addition to just Marketing, creating this kind of groups helps organize people for a meeting, event, or any cause.

With Social Media Marketing touching new heights, companies like Tejarat provide effective Whatsapp Marketing solutions, with the introduction of software like- Whatsapp Turbo and Group Turbo. Gradually becoming the foremost choice of all businesses all over the world, Whatsapp Marketing is proving to be a genuine way of brand promotion.

 

How to do marketing on Whatsapp?

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

Knowing about Whatsapp

A safe cross-platform application, Whatsapp was founded by Brian Acton and Jan Koum in 2009, but recently taken over by Facebook for worth $19 billion. Gradually turning out be a great avenue for small businesses and even established companies, Whatsapp has proven to be a powering marketing tool by changing the way Mobile Devices are used for Marketing.

Having a user database of over 1 billion, marketers are not losing a second but switching to this technique for generating a positive brand identity as well as its promotion.

Whatsapp as a Marketing Tool

  1. Tool for real- time interaction with the customers
    Increasing customer engagement by receiving their queries and valuable feedback, Whatsapp is proving to be a platform to interact with the clients and get a genuine response to any product or service. Not just this but even providing the customer’s information about the installation of new items, discount coupons, and leading a successful Marketing Campaign.
  2. Organizing like minded people together

Whatsapp has an amazing feature of creating groups. Marketers tend to cease the opportunity and build an interactive community of people with a common background, be it belonging to the same residential are, or having kids in the same age range. In addition to just Marketing, creating this kind of groups helps organize people for a meeting, event, or any cause.

  1. Enhancing the Brand Image

Generating a positive brand identity, enhancing the brand performance in response to the market requirements, positioning the brand, and creating brand awareness are some of the most sought after features provided by Whatsapp.

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software https://tejarat.in/Whatsapp-Software.html. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

 

Using Whatsapp Effectively

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

Knowing about Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a safe and reliable cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Below listed are 5 ways to use Whatsapp Effectively-

  1. Installation of Whatsapp on an individual’s tablet

Although originally created for usage over a smartphone, Whatsapp can be downloaded and installed on a user’s tablet, or even PC. However this can’t be done straight away, one first needs to install and run SRT AppGuard, and then subsequently download Whatsapp from the dashboard and you are good to go!

  1. Access your notifications on your desktop

Although Whatsapp easily being available on your PC, another way of receiving notifications on your PC is through Desktop Notifications. On any of your Android device, simply install Desktop Notifications followed by installing either Chrome or Firefox and simply link the extensions.

  1. Secure your messages and media from prying eyes

Privacy is one of the major concerns and can be assured by downloading Whatsapp Lock and securing your personal and sensitive texts from the eyes of an onlooker.

  1. Have your favorite on your home screen by creating a shortcut for them

Speeding up your communication, just a long press on your frequently contact person or group followed by the selection of creating a shortcut to the home screen will make your near ones receive your messages super fast!

  1. Limit your Last Seen

Disabling one of the prominent features of Whatsapp which informs your contacts about your whereabouts on Whatsapp is a convenient process. Simply go on to the Settings, tap on Chat Settings, click on Advanced and set Last Seen Timestamp to Off.

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind. Along with that, companies like Tejarat, have introduced Whatsapp Marketing Software https://tejarat.in/Whatsapp-Software.html, making it, even more, simpler for budding as well as fully developed companies to expand their business by reaching a wide range of customers and meet marketing targets.  

How to do Whatsapp Marketing?

With an increased pressure on marketers of various companies, to increase the return on investment by driving growth exponentially, this era has rightly been marked as the Golden Age of Marketing. Integration of innovative ideas and thoughts in a complex and rapidly growing enterprise doesn’t let anyone exclude products and finance.

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

The four Ps of Marketing include-

(i) Product– its conceptualization, and development

(ii) Price– determining an appropriate financial value

(iii) Place– for any product to reach its target audience, selecting a channel

(iv) Promotion- development, setting of targets, and executing of strategies

Marketing is solely based on needs of the customer and their satisfaction.

What is Digital Marketing?

From growing a concept to eventually converting it into a commodity and successfully making it reach the hands of customers is known as Marketing.

With 4.5 trillion online ads, Data- Driven Marketing or Digital Marketing is a form of marketing which uses digital media for meeting its targets. Search Engine Marketing, Search Engine Optimisation, Email Marketing, have become one of the best approaches in meeting marketing targets and flourishing any company.

Increases the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing is one of the most powerful ways of Online Marketing in the promotion of any business.

What is Whatsapp?

To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

It was noted in a recent set of events, the leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention. With Social Media Marketing touching new heights, companies like Tejarat provide effective Whatsapp Marketing solutions https://tejarat.in/Whatsapp-Software.html, with the introduction of software like- Whatsapp Turbo and Group Turbo. To end with, Whatsapp Marketing is proving to be a genuine way of brand promotion.

 

 

All about Whatsapp Marketing in expanding your Business

 

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

The age of Online Marketing

Not only increasing the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing has reached a new high being one of the most powerful ways of Online Marketing in the promotion of any business.

Knowing about Whatsapp

A safe cross- platform mobile application, provides customer security with encrypted messages. Whatsapp was founded by Brian Acton and Jan Koum in 2009 but was recently taken over by the Multi- national company, Facebook for worth $19 billion. Although there have been rumors that Whatsapp might disclose its valuable customer database with Facebook, nothing as such has been seen.

Allowing its users to share media rich bulk messages, Whatsapp has become one of the fastest growing and leading online marketing trend.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Whatsapp – as a Social Media Platform

Having a casual, friendly approach, and supporting multiple media formats, the number 1 messenger app, Whatsapp is one of the fastest growing social media marketing tools. A cross-platform mobile application, Whatsapp comes with an ability to send across media rich bulk messages to numerous users. Revolutionizing customer communication, customer support

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts, images, videos, audios, PDF’s and vCard files.

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind.

 

Knowing about Whatsapp Marketing

 

With an increased pressure on marketers of various companies, to increase the return on investment by driving growth exponentially, this era has rightly been marked as the Golden Age of Marketing. Integration of innovative ideas and thoughts in a complex and rapidly growing enterprise doesn’t let anyone exclude products and finance.

What is Digital Marketing?

From growing a concept to eventually converting it into a commodity and successfully making it reach the hands of customers is known as Marketing.

With 4.5 trillion online ads, Data- Driven Marketing or Digital Marketing is a form of marketing which uses digital media for meeting its targets. Search Engine Marketing, Search Engine Optimisation, Email Marketing, have become one of the best approaches in meeting marketing targets and flourishing any company.

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

About Whatsapp

In 2014, since the Multi- National company, Facebook took over Whatsapp, it has gained more popularity than ever. With over 1 billion active users per month, Whatsapp has grown to become the number one messenger application.

Providing its users with a casual, user- friendly, cross- platform to share media rich bulk messages at absolutely nominal rates, Whatsapp has succeeded in replacing the normal mobile texting application.

Whatsapp – as a Marketing Tool

Various companies have compiled Whatsapp Marketing Software which helps budding businesses to generate brand awareness, create a brand identity, and develop new sales leads and promotions.

Companies like Tejarat Marketing, introduce their audience with Whatsapp Turbo and Group Turbo. Announcing features like- creating and adding an unlimited number of channels, exporting and deleting channels, sending speedy individual, group or broadcast messages, send 1000 messages per hour, receiving personalized messages from customers, easily uploading contact list in the software and much more exciting features. With 900 million strong and growing Whatsapp database users, such a software aids not only in promoting start-ups but also at very nominal rates helps achieve marketing targets, by exposing it to maximum audience quicker than ever through texts comprising of more than 2500 characters, images, videos, audios, PDF’s and vCard files.

Below listed are 5 ways How Whatsapp helps expanding business

  1. Widespread reach
  2. Personal and real-time aid
  3. Creating and enhancing the brand value
  4. Varied concierge services
  5. Customer Engagement and Feedback

To end with, Whatsapp Marketing has gained a new high, with Whatsapp working on itself and focusing on rapid growth keeping user- friendliness in mind. Along with that, companies like Tejarat, have introduced Whatsapp Marketing Software, making it, even more, simpler for budding as well as fully developed companies to expand their business by reaching a wide range of customers and meet marketing targets.

The age of Whatsapp Marketing

What is Marketing?

In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.

What is Social Media Marketing?

With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity. Comprising of content planning as well as promotion, it helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

From replacing pricey SMS services, to possessing an ability to send across media rich bulk messages to numerous users at the same time, Whatsapp was created by Brian Acton and Jan Koum in 2009, the company was taken over by Facebook in 2014 for $19 billion. Slowly but very swiftly Whatsapp has become a secret weapon for budding small businesses to flourish.

Benefits of Whatsapp Marketing:

  1. Increased Customer Engagement, Support, and Feedback

With an increased response rate of 40% as compared to old school marketing techniques, Whatsapp also guarantees a direct communication between the marketer and the customer. Not only can customer’s clear their doubts regarding any service but also provide relevant and valuable feedback to the firm. Also because of its widespread reach with over 1 billion active users per month, it is one of the most effective platforms for customer support.

  1. Enhancing the Brand Image

Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefited from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.

  1. Promotions and Marketing

The new future of normal texting application in all smartphones, Whatsapp enables businesses to send media rich bulk messages which include- texts, images, audio, video, brochures, and even discount vouchers to appeal to the customers more than any other marketing technique.

  1. Team functionality

With team workers resisting to learn a new software for the enhanced functionality of the team in any company, employers sought to Whatsapp. An application which employees already use for the daily purpose can also be used for work purposes alternatively. Having Sales Department Group, Marketing Department group etc makes the functioning of any firm easier.

 

Looking at Whatsapp from a corporate point of view is of utmost delight. Providing a great opportunity to start-up businesses, Whatsapp simply requires a smartphone for running, a commodity which almost everyone owns today. Not just this companies like Tejarat have also taken an initiative and provide these start-up’s with features like- creation and addition of unlimited channels, sending of speedy individual, group or broadcast messages, receiving personalized messages from customers, and much more exciting enhancements, with the introduction of their Whatsapp Marketing Software. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

 

 

Market of Whatsapp Marketing

 

The age of Whatsapp

An escalating trend of businesses switching to messenger apps, followed by a huge surprise of Facebook taking over one of the most fastest growing messenger app, Whatsapp for $19 billion, has all been caused due to the humongous user data base Whatsapp has to offer. With over a billion active users a month, WhatsApp is a cross- platform communication tool, which has enhanced communication between family and friends within a very small period of time. Offering a casual, friendly and pocket-friendly approach, Whatsapp assures it’s 800 million users, especially marketers with clients, prospects, and leads.

Benefits of Whatsapp

With companies realizing the importance of Whatsapp, even the customers have agreed to call it a better way of Marketing. Whatsapp offers whopping benefits to the smallest of start-ups to the most developed of businesses, these include-

  1. Wider Outreach

Reaching out to more than hundreds and thousands of prospects, customers, and clients, Whatsapp as a very efficient Marketing Tool, and helps its marketers with assured profits, enhanced engagement with the target audience, promotional campaigns, discount vouchers, and even sharing of vCard files. 

  1. Convenient and efficient texting

Whatsapp allows the sharing of all kinds of bulk media files including- texts which can be up to 2500 characters long, images, audios, videos, PDFs, and even vCard messages. 

  1. Building Team Communication and Coordination

Nurturing excellent and effective communication by the formation of groups, Whatsapp helps solve complex issues in a team over a distance. Even sharing of ideas, coordination among co-workers and challenging tasks can be accomplished through this platform.

  1. Market Survey

On communicating with the customers personally, Whatsapp gives businesses an opportunity to elaborate the commodity to suit a wide range of users. From accepting their feedback and gaining knowledge about the current market trends, customers also assist companies with telling them how other companies of the same genre are providing different products and services.

With this arises the need of Whatsapp Marketing Software, tools, programs, and much more platforms which will help any business bloom, and produce robust results.

Two of the most reliable Whatsapp Marketing Software in the market are-

  1. Whatsapp Bulk Sender
    A desktop based software, it enables its purchaser to filter its target audience based on the Last Seen status of WhatsApp users. Not just this it also offers Future Dated Messages with a FUTURE time stamp.
  2. Whatsapp Turbo and Group Turbo

Sending messages at a pace of 1000 messages per hour to users individually, Whatsapp TURBO and GROUP TURBO, enables users to create and delete an unlimited number of groups and broadcast lists. With a single license and a year’s warranty, users can send different messages or send fast messages at the same time.

With the realization of marketers, that with this growing trend of active users on Whatsapp, an entire market of Whatsapp Marketing can be established. This will not only allow brands, but also businesses to flourish. Strategising in the correct manner, and applying a mindful approach towards marketing the services and commodities, can result in outcome of humongous profits.

Way of expanding business- Whatsapp Marketing

What is Social Media Marketing?

One of the most powerful ways for promoting any kind of business through Internet Marketing is Social Media Marketing (SMM). With not only increasing the website traffic, raising brand awareness, SMM also boosts interaction with the audience and creates a positive brand identity.

Beginning with content planning to content promotion, SMM helps to share curated links, track competitors and measure the success of one’s business with proper statistics.

What is Whatsapp?

To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.

What is Whatsapp Marketing?

An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.

Benefits of Whatsapp when used as a Marketing tool:

  1. Customer Interaction
    Boosting customer engagement in one of the major advantages of Whatsapp. From being able to send media rich bulk messages in the form of texts, images, audios, videos, PDF’s, vouchers, and even vCard Files, Whatsapp also provides one-to-one communication through audio and video calls, at minimal rates.
  2. Building communities of like- minded companies

Creating groups of distinct audiences or even team members who think alike, is the best way to organize tasks, challenges, and meet targets. With one single message being available to all users of the group and subsequently, they sharing the product details with their contacts will nonetheless increase the audience.

  1. Revamp the Brands Image
    Low- cost brand management, is the highlight of Whatsapp Marketing. Budding businesses or those developing their businesses on a low scale are extremely benefitted from Whatsapp, as it provides a cheap communication media be it internally or externally. Whatsapp also develops a positive brand identity, creates awareness about the same, and positions the brand according to the current trend in the market.
  2. Market Survey and Strategising

Following the Competitive Streak, companies have started using Whatsapp as a platform to hold contests. From sending entries to receiving orders, Radio Stations have even used it as a platform for Talent Hunt!

On an ending note, Whatsapp has become a quintessential application replacing the normal text messenger and coming with an increased response rate of 57 percent. From booking cakes and flowers to ordering food, from offering medical consultation to providing government services, Whatsapp has become a powerful cost-effective communication tool. Its simplicity has not only supplemented personal communication but also taken over businesses.