Whatsapp and Marketing

In a recent event leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention.

Knowing about Whatsapp

A safe cross- platform mobile application, provides customer security with encrypted messages. Whatsapp was founded by Brian Acton and Jan Koum in 2009 but was recently taken over by the Multi- national company, Facebook for worth $19 billion. Although there have been rumors that Whatsapp might disclose its valuable customer database with Facebook, nothing as such has been seen.

Allowing its users to share media rich bulk messages, Whatsapp has become one of the fastest growing and leading online marketing trend.

Whatsapp as a Marketing Tool

Providing instant response, and a humongous user database, Whatsapp beats any other online marketing forum in bringing to focus the target audience. Not just this, Whatsapp has proven to be the best way of advertising for any brand or commodity to maximize their marketing targets. Allowing real- time two- way communication between the marketers and their existing as well as new customers, Whatsapp has features like- Broadcasting, Group Messages, Channels, etc to yield effective results.

Whatsapp Marketing Software

Helping numerous marketers to revamp the brand image, increase brand awareness and generate new sales leads and promotions, a Whatsapp Marketing Software is a brand new social media marketing strategy to survive in the current competitive market as well as meet hard marketing goals.

Also along with this increased benefits of Whatsapp Marketing, the need of these Whatsapp Marketing Software, tools, programs, and much more platforms increase, which in return help in the production of robust results.

Companies like Tejarat Marketing has launched their Whatsapp Marketing Software (https://tejarat.in/Whatsapp-Software.html) – Whatsapp TURBO and GROUP TURBO. Sending messages at a pace of 1000 messages per hour to users individually, Whatsapp TURBO comes with a year’s validity. Similarly GROUP TURBO, enables users to create and delete an unlimited number of groups and broadcast lists. With a single license, users can try multiple applications in one system like- sending different messages or sending fast messages. One needs to keep in mind that they need to purchase the software license and channels separately where the channels have no validity after purchase.

Features of their software include:

  1. Create and add an unlimited number of Whatsapp channels from the purchaser’s end.
  2. Checking the channel’s current status at any point of time.
  3. Free exporting and deletion of blocked as well as unblocked channels.
  4. Send and Receive personalized text, image, audio, video, PDF, or even vCard files from customers in the form of a query or a feedback.
  5. Ability to store the sent, delivered, and failed report of any kind of message.
  6. Along with the addition of pausing and resuming the sending of a Whatsapp message.
  7. Uploading the database of contacts in the software.
  8. Location- sharing services linked with Google.

 

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