With an increased pressure on marketers of various companies, to increase the return on investment by driving growth exponentially, this era has rightly been marked as the Golden Age of Marketing. Integration of innovative ideas and thoughts in a complex and rapidly growing enterprise doesn’t let anyone exclude products and finance.
What is Marketing?
In order to move a commodity or a service from a basic concept to reach the hands of a customer, a management process is carried out. This management process is commonly referred as Marketing.
The four Ps of Marketing include-
(i) Product– its conceptualization, and development
(ii) Price– determining an appropriate financial value
(iii) Place– for any product to reach its target audience, selecting a channel
(iv) Promotion- development, setting of targets, and executing of strategies
Marketing is solely based on needs of the customer and their satisfaction.
What is Digital Marketing?
From growing a concept to eventually converting it into a commodity and successfully making it reach the hands of customers is known as Marketing.
With 4.5 trillion online ads, Data- Driven Marketing or Digital Marketing is a form of marketing which uses digital media for meeting its targets. Search Engine Marketing, Search Engine Optimisation, Email Marketing, have become one of the best approaches in meeting marketing targets and flourishing any company.
Increases the website traffic, raising brand awareness, but also boosting interaction with the audience and creating a positive brand identity, Social Media Marketing is one of the most powerful ways of Online Marketing in the promotion of any business.
What is Whatsapp?
To replace pricey SMS services, founded in 2009 by the combined effort of Brian Acton and Jan Koum, Whatsapp is a casual, user- friendly messenger app. It is one of the most rapidly growing internet marketing tools. In 2014, it was bought by Facebook for $19 billion.
What is Whatsapp Marketing?
An increasingly popular manner of communicating with the target audience, Whatsapp Marketing, is one of the most affordable ways of transforming an audience of any budding or even a developed business into a potential customer. By accessing any telephone number globally, to sending media rich bulk messages be it texts, images, audios, videos, PDF’s, and vCard Files. The introduction of Bulk Whatsapp Marketing Software has enabled marketers to automate messages and gaining control over it, eventually helping achieve marketing targets. Thus, in such a competitive world, companies are seeking Whatsapp as a way of expanding their businesses.
It was noted in a recent set of events, the leader of consumer digital excellence initiative, Brian Gregg rightly said, “The marketer has never been under more pressure to drive growth and increase return on investment.” Marked as a fun era for Marketing, it is remarked as the mix of art and science, where there is tons of competition but one which demands creative attention. With Social Media Marketing touching new heights, companies like Tejarat provide effective Whatsapp Marketing solutions https://tejarat.in/Whatsapp-Software.html, with the introduction of software like- Whatsapp Turbo and Group Turbo. To end with, Whatsapp Marketing is proving to be a genuine way of brand promotion.
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